Hi, I'm Alex Hi, I'm Alexander Schmidtpeter – based in Zurich, passionate about product excellence and customer satisfaction, delivering innovative solutions.

Leading Swiss Life's IT Project Lead cohort across strategic programs, managing core system replacements, C-level stakeholders, and the ITSM transition to ServiceNow.

Led tech & ops across portfolio companies including salus alpha (2,000+ MAUs, €200M AUM) and Authentica Group, defined and implemented a strategic roadmap for AI foundation and data infrastructure, launched AI POCs for lead analysis and forecasting, integrated AI tooling into daily workflows.

Support small businesses with software development and AI integration, created successful webshops boosting client revenues to six and seven digits, advised on cloud setups and API-first architectures, and conducted workshops for FAZ on modern web technologies.

Owned comprehensive e-commerce tech stack bringing five companies with €1B+ combined revenues onto new platform, integrated Salesforce CRM, and reduced costs by over 50% through dedicated ownership.

Led development for five Otto Group mobile apps, introduced AR features resulting in 20% sales uplift, and integrated AI-powered Hermes Chatbot automating 50% of customer inquiries.

Managed design thinking workshops and developed feature roadmaps with stakeholders, leveraging an incubator model and SaaS approach.

Managed strategically important apps for Bonprix (€1B+ annual mobile revenue), Commerzbank, and HiPP, administered Salesforce CRM, and initiated monthly 'Tech Snack' meetup for knowledge sharing.

Implemented Pipedrive CRM and oversaw development of web and mobile app connecting healthcare workers with clients.

Directed product development for logistics and supply chain solutions using a platform approach, coordinating with suppliers and stakeholders.

Implemented a logistics platform solving supply chain inefficiencies by connecting carriers, freight forwarders, and shippers, and worked with engineering teams on feature development.